Why data scientists and marketing technologists are the hottest jobs of 2015

Why data scientists and marketing technologists are the hottest jobs of 2015
But what exactly does a “Data Scientist” or a “Marketing Technologist” do? You can tell from the titles alone that they mix information with high tech, which is exactly what every single business needs in order to thrive and surpass the competition …
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Ed Zimmerman: Pacing Your Startup's Marketing Strategy
ED ZIMMERMAN: Here are four important lessons about marketing for startup founders. Ad spend follows launch. Jeff Ragovin co-founded a startup that blanketed airports with its logo. I recall sitting inside his boardroom discussing the strategy and …
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To Track the Effectiveness of a Marketing Plan, You Need Modern Day
Sure, we tracked sales and market share, and of course we tracked our marketing spending, but that was about it. We would set sales and market share goals, checking in throughout the year only to worry that at the end of the year we wouldn't hit our goals.
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