Why Digital Marketers Shouldn't Fear The Death Of Third-Party Cookies

Why Digital Marketers Shouldn't Fear The Death Of Third-Party Cookies
The momentum around the "Do Not Track' movement has a lot of digital marketers concerned about a potential landscape without third-party cookies — especially as big players like Google and Microsoft talk about introducing their own set of tracking IDs …
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What the Responsys Acquisition Means for Oracle, Digital Marketing
ExactTarget fit well into the Salesforce Marketing Cloud alongside earlier Salesforce scoop-ups BuddyMedia, Radian6 and Social.com. It allowed Salesforce to offer end-to-end digital marketing capabilities that integrate fully with all of the Salesforce …
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