Why Do I Need Personas in My Content Marketing Strategy?

Why Do I Need Personas in My Content Marketing Strategy?
When presenting Content Marketing or Agile Marketing topics to marketing associations, I often ask two questions. The first question is, “How many folks consider themselves Content Marketers or are adopting a Content Marketing strategy?” A little over …
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How To Increase Your Content Marketing Reach
First, underlying all of our content marketing work is the assumption that we're creating great content – content that is well crafted, compellingly presented, and valuable to our audience. Without that, well, nobody cares about that tree falling in …
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