Why Legal Firms Are Racing to Adopt Content Marketing

Why Legal Firms Are Racing to Adopt Content Marketing
Which industry is absolutely crushing content marketing? Bet you'll be surprised to learn the legal industry is coming out on top. Legal firms are a surprising rapid adopter of content marketing, reports Contently. They're bringing a well-thought out …
Read more on Huffington Post

What the Content Marketing Team of the Future Looks Like
Marketing should be driving leads and keeping everything on-brand. In this, the traditional content marketing team has acted as gatekeepers—opening the doors for qualified leads to enter while ensuring only the most strictly brand-compliant material …
Read more on The Content Standard by Skyword

Avoid These Common B2B Content Marketing Mistakes
B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It's no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of …
Read more on Harvard Business Review

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