Why your current social media strategy is wrong

Why your current social media strategy is wrong
It's true. Corporate branded social media channels have become graveyards of canned marketing content, regurgitated pablum that does a poor job reflecting the people, personalities and interests of the people — the employees and customers — behind …
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Hootsuite reveals paid social media marketing and e-commerce plans
Holmes argued that the move was a significant development for social media, comparing it to the “freemium” model applied by Google to paid search marketing (pay-per-click or PPC). He said: “Where initially there was organic search, content was put on …
Read more on The Guardian (blog)

The Role Of Social Media In The Business Sales Funnel
The fourth – and perhaps the most valuable role – is how social media allows business owners, brand managers, and other marketing professionals can collect data using social media. Not only can social networks be used as a sort of free focus group or …
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