23 Replies to “Will backlinks lose their importance in ranking?”

  1. Here’s a new webmaster video about one of the most well-known ranking signals and some thoughts on what the future may bring us. Remember though: While links are used in ranking, using them to trick search engines into thinking that a site is relevant would violate our guidelines: https://support.google.com/webmasters/answer/66356.

  2. Matt Cutts discusses how links may lose some value in the future, and the importance that Google will be giving natural language processing in the near future.

  3. *Backlinks, Semantic Search, Agent Rank, Topical PageRank* Wow, there’s a lot in this 2 minute new video on the future of search, just released by Google’s Matt Cutts. While he only specifically mentions “backlinks” and conversational search, the other topics are well enough understood. *Conversational search* is where Google’s growing semantic understanding comes in. *Agent Rank* is how Google verifies entities behind the content & tries to understand who *authored* what, through what *publisher* & the reputation, as well as associations of that author’s content. *Topical PR* can be used to get a general sense of the topics that give those author’s that reputation, although this is not the only option here. All of these will be working more together & growing in knowledge to help Google more accurately understand what a searcher wants & where to find the most valued content for their query. This is also more proof of the high value this platform progressively brings to Google Search & it is quite clear here that, this is the direction it is moving. #SemanticSearch #AgentRank #Authorship #Backlinks 

  4. There’s a big shout out on author credibility in this video, along with a ton of other stuff (HT to +Joshua Berg for bringing this to my attention). What’s the view in the Community with regard to pursuing a Guest Post strategy to broaden the authorship outreach, with a view to improving author credibility? If done, I’d suggest adding nofollow links or none at all as that’s not the primary objective.

  5. *Will backlinks lose their importance in ranking?* Not according to Matt Cutts. In the latest Google Webmaster video, Matt tells us that backlinks still have many, many, many, years left in them. Matt does suggest that Google may use the authority of an author to rank content at some point in the future (Author Rank?), and additionally use natural language processing to understand the contextual meaning behind behind webpages. While Google may gradually become less reliant on the link graph, Matt anticipates that Google’s algorithms will continue use links to asses the basic reputation of pages and websites for many years. #linkgraph 

  6. Authorship seems to be way more important than Backlinks, listening to the references by Matt Cutts – anybody surprised by that (nope)?? +Mark Traphagen

  7. *Matt Cutts Video about Semantic Search* I though you all might be interested in the latest Webmaster Video by Matt Cutts. Hidden in a video about backlinks, he discusses the principles of semantic search and author rank. He specifically talks about how an author’s expertise and Google’s improved understand of the *meaning* of content helps them offer better results. As a result backlinks become less important because they are delivering great results due to semantic search advances. Of course, the question in my mind is about timing and when we see another leap forward.

  8. *Imagine a Day When Google Doesn’t Need to Rely on Links to Prove Value* Well it’s coming, though it may be a few years away. This short update from +Matt Cutts is loaded with valuable insight on the future of search. Google acknowledges that what searchers truly care about is the quality of content of the page they visit. Google’s goal is to therefore deliver the highest quality result. *As Google improves its recognition of what * *quality** is they will be less reliant on links to prove value*. I can’t wait! Those advancements in technology will include natural language processing (Semantic Search), Agent Rank and Topical PageRank.

  9. Matt Cutts discusses how links may lose some value in the future, and the importance that Google will be giving natural language processing in the near future.

  10. Are you doing link-building for your website ranking? Do you know the benefits of back links on upcoming days. Matt Cutts explained today – does really back-links valuable and what will be importance of back-links on upcoming days, Just look this video, So that you could understand will BACKLINKS lose their importance in search engine ranking or not? Also refer this link, when before doing link building, Because it is clearly explains about link violation & link schemes: https://support.google.com/webmasters/answer/66356 

  11. This vid from +Matt Cutts might be worth watching re backlinks versus Google profiles. Probably the best time to get your Google Authorship in order… Find out how here: http://www.geekalicious.co.uk/2012/11/google-authorship.html #googleauthorship #backlinks #geekalicious #t 

  12. Will backlinks lose their importance in ranking? +Matt Cutts answered this question in his new video. Sometimes the backlinks matters but over the time maybe it will be less important to match the search query by the users. #backlinks #SEO 

  13. *”Backlinks still have many, many years left in them”*, says +Matt Cutts in his latest #googlewebmasterhelp talking about if backlinks will lose their importance in rankings. #seotips2014 

  14. Short video from Matt Cutts (Head of Google Spam Team) in which he answers a question about the longevity of backlinks – apparently the answer is ‘many, many years’, so there you have it. He also gives a mention to author credibility so there’s one take-away from the video that we should all be working on. In addition, semantic search work is being done and to watch this space (my words) in the ‘coming months’.

  15. Here’s a new webmaster video about one of the most well-known ranking signals and some thoughts on what the future may bring us. Remember though: While links are used in ranking, using them to trick search engines into thinking that a site is relevant would violate our guidelines: https://support.google.com/webmasters/answer/66356.

  16. Matt Cutts discusses how links may lose some value in the future, and the importance that Google will be giving natural language processing in the near future.

  17. “…even if we don’t know who actually wrote something, Google is getting better and better [at] understanding actual language…” +Matt Cutts’ quote seems obvious to the point of ambiguity. But do we understand its ramifications? I mean, *really?* What practises are you building into your #copywriting that helps Google confirm its assumptions about your topic? Moreover, are you actually helping Google to understand your content with 100% confidence in order that it can apply what it learns and take it into Web 3.0 and beyond? It’s been said before, but well worth repeating: *Semantic Copywriting has put the Author back into Authority*. Okay, back-links still play a part in helping Google understand, thus rank, your content today. But there’ll come a day – as Matt says right here – when they don’t. Taking a cue from Steve Marriott way back in ’66, *Watcha Gonna Do About It (Right Now)?* h/t +John Britsios file: #SemanticCopywriting 

  18. *#Bing**: Link Spam Killing Links & **#Google**: Links Still Matter !* Bing’s Duane Forrester has a bold statement that you shouldn’t know where your links are coming from and honestly, I think it is awesome advice but people may take it to mean, if you do, it may lead to a penalty. While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn. This implies that links are so so spammy that Bing has to look for other metrics to determine confidence in a site. He is implying that links as a ranking factor is becoming less and less important, even so much as in today’s rankings. Google said in a recent video that links still “have many years left in them.” That in the next years or so, they are not going anywhere. He did say Google is working on ways to rely less on links but that is not coming for a while.

Leave a Reply