Will GSK's Sales And Marketing Changes Result In Lower Revenues?

Will GSK's Sales And Marketing Changes Result In Lower Revenues?
In an effort to improve its image, GSK announced major changes in how it will transmit information about its medicines to physicians. As reported by Katie Thomas in the New York Times, the British drug maker will no longer pay doctors to promote its …
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Awesome guy blows movie marketing budget to help typhoon survivors
So 20th Century Fox contacted professional video maker and friend of Gizmodo Casey Neistat to make a video for them about Ben Stiller's upcoming movie The Secret Life of Walter Mitty. Cool, that kind of stuff happens all the time to him. But instead of …
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Marketing 105: Making Scents of Your Brand
Science · Marketing 105: Making Scents of Your Brand · Tracking the Secret Lives of Great White Sharks · WIRED Space Photo of the Day: Wavelengths of the Sun · Science Blogs · Science Blogs. Drug-Resistant Bacteria on Chicken: It's Everywhere and the …
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