Wine Internet Marketing Workshop – Waipara

Wine Internet Marketing Workshop – Waipara
Event on 2013-02-28 09:30:00


Social Media
– What, Why, Value, and Influencers 
– Social Media Monitoring and Management

– EdgeRank and News Feed 
– Best Practice Build, Connect, Engage 
– Facebook Commerce: App vs iFrame 
– Your Winery Feedback

– Best Practice: Listen, Connect, Engage 
– Your Winery Feedback

Google and Search Engine Optimization 
– What is SEO, the ‘Algorithm’ and Search Engine Factors 
– Keywords 
– On-Page, Technical Analysis 
– Creating Great Content (and links) 
– Local SEO and Tasting Rooms 
– Your Winery Feedback

Internet Advertising 
– Best Practice Google Adwords 
– Best Practice Facebook Ads 
– Your Winery Feedback Email Marketing 
– Best Practice Process and Content 
– DIY and Services 
– Your Winery Feedback

Landing Page Optimization 
– Six Steps in Wine Landing Page Optimization

Mobile Apps and Websites 
– Why and What are Mobile Apps and Websites 
– How to Create an App

The Future: Local Based Services 
– Social Media, Mobile and Location

Who should Attend?

This seminar is for small and medium sized winery general managers, sales, marketing and tasting room staff. No computer skills are needed other than the ability to browse the internet.

Actionable and Practical

When you’ve completed this workshop you will have an action plan to boost internet sales. The workshop is practical and fast paced with emphasis on showing you what to do rather than just marketing theories. If you have signed up before 13 February then the workshop will specifically cover your winery.

About the Speaker

Bruce McGechan is the author of the book “How to Sell Wine Online”, a wine internet marketing practitioner and blogger, a digital marketing strategist to US, Australian and New Zealand wine sellers. Bruce has conducted extensive research into wine internet marketing and regularly writes and speaks about his findings. He will be soon releasing a new book called “Wine Internet Marketing” for wineries and wine retailers as well as launching an online Wine Internet Marketing programme.

at Supper Room, Waipara Memorial Hall
2 Johnston St
Waipara, New Zealand

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