Boston, MA (PRWEB) June 24, 2014
WordStream Inc., a provider of search engine marketing software and services, today announced the launch of its latest software tool. Call Tracking, a new feature of WordStreams PPC Advisor software platform, enables paid search advertisers to track and measure which ads and keywords are driving call-in leads and sales.
According to a study by BIA/Kelsey, 65% of marketers say that phone calls are their most valuable leads, but tracking the origin of these calls is a constant challenge. Now, with WordStreams Call Tracking, agencies and advertisers can eliminate the uncertainty of offline conversion tracking and see precisely how their PPC campaigns are driving phone traffic and generating high-quality leads.
These new call tracking features offer three key benefits for businesses who value phone calls: