Boston (PRWEB) October 09, 2013
Small businesses have increasingly turned to paid searchparticularly, Googles AdWords programto drive in-store and online search traffic. However, according to new research unveiled today by WordStream, Inc., they are wasting an average of 25 percent of their pay-per-click (PPC) marketing spend due to simple managerial and strategic errors. The search marketing software and services provider found that this efficiency gap results in dozens, if not hundreds, of lost leads and increased costs for small businesses. A review of 500 small and medium-sized business client accounts showed that many organizations were not maximizing the value of their AdWords campaigns because they do not engage in basic PPC best practices such as actively managing their accounts, improving ad relevancy and engaging in mobile optimization prior to working with WordStream.
Key findings from WordStreams research and infographic include: