Boston, MA (PRWEB) June 15, 2012
WordStream Inc. has been selected as a winner at the 2012 MITX Innovation Awards in the category of Best Customer Engagement Driver for the AdWords Performance Grader, a free pay per click (PPC) audit tool.
The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play.
We designed the AdWords Performance Grader as a free, easy-to-use PPC tool so that even small businesses with tight budgets can conduct an AdWords audit and gain a better understanding of the weaknesses and strengths of their AdWords accounts, said WordStream Founder Larry Kim. Every team at WordStream has put forth a ton of effort these last few quarters to dramatically improve our product offerings and our company. It felt really good to see the output of our hard work recognized by an organization like MITX and to celebrate the success of the AdWords Performance Grader.
The AdWords Performance Grader has been recognized as a valuable pay-per-click marketing tool for businesses looking to optimize their Google AdWords accounts. The PPC audit tool lets small businesses see how they stack up against other PPC marketers in similar spend brackets, showing advertisers: