Workshop 1 of 2: Developing an effective SEO strategy

Workshop 1 of 2: Developing an effective SEO strategy
Event on 2014-06-04 09:15:00



Websites have become a permanent feature for every company since they first appeared on the marketeers radar in 1995. Search engines, helping surfers find relevant web content, have been around even longer; Yahoo Launched in 1994, that’s 20 years ago!


While websites have become more and more sophisticated and internet has exploded to around 1.57 billon pages, the understanding of how search engines help potential customers find your website is still seen as a black art.


In this series of two workshops, you will discover how the experts plan and execute an effective SEO campaign.


Why attend the workshops?

Companies spend thousands of pounds every year on outsourced website optimisation; it’s more effective and cheaper in the long run to up-skill someone in-house than to outsource.


Outcomes of this workshop

After attending this workshop you will be able to:


  • Develop an SEO strategy for your organisation using the methods and techniques employed by professional consultants

  • Identify the common pitfalls

  • Identify the most effective methods to gain a deeper and wide presence in the search engines for your organisation.

Course Outline

Introduction to search engines

  • How search engines work

  • How search engines list websites

  • Recent changes – Review of Google ‘Farmer’ update

  • Recent changes – Google ‘Hummingbird’ update

  • Website build standards

 Branded search traffic

  • Importance of the Home page

  • Effect of URLs on the branded search

 Non-branded search traffic

  • What are content rich landing pages

  • Organising content: site map and website structure

  • Tools and methods for identifying relevant search terms

Pulling your strategy together

  • Identifying target pages for search terms

  • Writing an SEO plan


  • Summary

  • Questions


  • 9:15 – 9:30 Registration

  • 9:30 – 10:30 – Introduction to search engines

  • 10:30 – 11:30 – Branded search traffic

  • 11:30 – 12:00 – Tea/Coffee & questions

  • 12:00 – 13:00 – Non-branded search traffic

  • 13:00 – 13:30 –Summary of morning session

  • 13:30 – 14:00 – Lunch & questions

  • 14:00 – 15:00 – Pulling your strategy together

  • 15:00 – 15:30 –Close: Summary & questions


£395 per person plus vat – including lunch and parking. Reductions for group bookings and not-for-profit-organisations.

at Board Room
Aizelwoods Mill
Sheffield, United Kingdom

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