Workshop: A Holistic System for Balancing Traditional & Digital Marketing

Workshop: A Holistic System for Balancing Traditional & Digital Marketing
Event on 2014-02-11 19:00:00

Workshop: A Holistic System for Balancing Traditional & Digital Marketing 

Are you using social media marketing for your business? Do you know the right mix of traditional and digital marketing techniques that works best for you and your customers?

93% of marketers today use some social media for business, and the fastest growing demographic using these platforms is 45 to 54 year olds: often the decision makers buying your product or service. Does this mean you should launch a massive social media campaign for your marketing?

In this 2 hour workshop, marketing consultant and author Michael Barry will help answer these and other questions that can hugely impact the success of your business. The principles of marketing have not changed, but some of the tools have. Holistic marketing can help you create a smart mix of digital marketing (social media, websites, SEO, email) and traditional techniques (advertising, PR, direct mail, customer relationship management) that is uniquely suited to your needs.

What you will learn:

  • Why traditional marketing concepts remain important, even in digital marketing channels
  • How smart social media management can work effectively without endless hours online
  • Why holistic marketing saves time and money, positively impacting your quality of life
  • How to select, set up and manage your ideal social media profiles
  • Easy search engine optimization (SEO) tools for your website
  • How to track your results and measure your effectiveness

Who should attend:

Small business owners, non-profit staff, marketing consultants, corporate marketing professionals, sole proprietors, marketing students, anyone interested in marketing.

Attendees will receive a workbook with templates for creating a custom holistic marketing plan.

. Advance tickets only. Limited Seating: Reserve now to secure your space.

at Johnson Education Center/D.R. Greenway Land Trust
One Preservation Place
Princeton, United States

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