Workshop: Building A Buyer-Focused Content Strategy

Workshop: Building A Buyer-Focused Content Strategy
Event on 2015-04-16 09:00:00
Workshop: Building A Buyer-Focused Content Strategy

Content4Demand is taking its now famed workshop, “Building A Buyer-Focused Content Strategy,” on the road — First stop, San Francisco!

Looking to take your current content marketing efforts to the next level?

This workshop is what you’re looking for: A hands-on session that teaches the tools and techniques required to put your buyers at the center of your messaging and content marketing activities.

The workshop will provide a blueprint to help you either refresh your current models or get started on the key components of a B2B content strategy, including:

  • Buyer Persona Frameworks

  • Sizing Up Your Current Content Library

  • Identifying Current Gaps In Your Messaging Map

  • Developing Ideation For New Stage-Specific Assets

  • Optimizing The Distribution & Reach of Your Content

This workshop is designed to give all attendees prescriptive action items they can bring back to the home office to upgrade their current content plans and messaging strategies.

Join us on Thursday, April 16 from 9 a.m. – 1 p.m. at the AMA San Francisco Executive Conference Center in downtown San Francisco for a half-day session that will benefit your B2B marketing team and your content strategy for years to come.

at San Diego Convention Center
111 W Harbor Drive
San Diego, United States

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