Writing and Pitching Winning Media Releases, Articles and Branded Content

Writing and Pitching Winning Media Releases, Articles and Branded Content
Event on 2015-05-05 13:00:00

Learn the art of writing media releases and the secrets to successfully generating thousands of dollars worth of publicity.  This half-day workshop is ideal for anyone wanting to better understand the techniques used by the professionals. You will learn how to write better media releases, articles or social media content in less time or we will give you your money back!


Discover the insider secrets of effective public relations writing:

  • What is news and how to make your release, article or post newsworthy and media friendly.

  • Characteristics of different media & their specific requirements – radio, TV, print, Internet.

  • Planning & preparing for a media release, article or social media post.

  • How to formulate your news release – get the right angle for the right medium.

  • The 12-step process to writing releases that get used.

  • Identifying target audiences and marketing your message.

  • Deadlines. 

  • The 5 Essential Dos & Don'ts of media releases.

  • The 7 secrets of E-media releases.

When: 9.00 am – 12.30 pm – Perth

Venue: HLB Mann Judd, 130 Stirling Street Perth

Total Cost: 5.00 (incl. GST)

Ongoing mentoring for 90 days after the event and we will review any media releases your write valued at 0.

Presenter: Thomas Murrell

Thomas Murrell MBA is an award winning broadcaster, international business speaker and media consultant. 

His company, 8M Media & Communications, provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities. BRW Magazine described him as "committed to using creativity as a competitive edge".

He is the author of "China Media – The Ethics of Influence", featuring interviews with 10 of Asia's most influential media operators, journalists and public relations consultants.

Prior to establishing 8M, Tom had a distinguished 12-year career with the Australian Broadcasting Corporation. Tom is a dynamic and highly sought after presenter and is a Certified Speaking Professional (CSP) with theNational Speakers Association of Australia.

Testimonials from previous delegates:


“I liked the imperativeness of the workshop and the tests to check our understanding and share ideas and feedback.”

Andy Rowlands

Leeuwin Training and Development




“The good interaction and feedback captured my attention. The information was useful and valuable; it is great to know I can call within 60 days for help.”

Jasmine Lamb

Australian Federation of University Women

“Clear, practical information and usable ideas that will make a positive bottom line improvement.”

Patrick Sweeney

Australian Speakers Bureau





“He took the time and energy to address the specific concerns of the people taking the course.”

Robin Swindell

Fractal Graphics




“Clear and easy to understand and follow. Tom made everyone feel relaxed.”

Sergio Bottacin

Coastal and Wheatbelt Carer Respite Centre




"The manual provides a clear record of the proceedings for me to look back
on. I look forward to writing more successful media releases to promote my

Liz Sideris

WA Eastern Metropolitan Regional Council



at HLB Mann Judd
130 Stirling Street
Perth, Australia

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