Writing and Pitching Winning Media Releases

Writing and Pitching Winning Media Releases
Event on 2013-10-22 09:30:00

Learn the art of writing media releases and the secrets to successfully generating thousands of dollars worth of publicity.  This half-day workshop is ideal for anyone wanting to better understand the techniques used by the professionals. You will learn how to write better media releases in less time or we will give you your money back!


Discover the insider secrets of effective public relations writing:

  • What is news and how to make your release newsworthy and media friendly.

  • Characteristics of different media & their specific requirements – radio, TV, print, Internet.

  • Planning & preparing for a media release.

  • How to formulate your news release – get the right angle for the right medium.

  • The 12-step process to writing releases that get used.

  • Identifying target audiences and marketing your message.

  • Deadlines. 

  • The 5 Essential Dos & Don'ts of media releases.

  • The 7 secrets of E-media releases.

When: 9.00 am – 12.30 pm – Perth

Venue: Subiaco Arts Centre, 180 Hamersley Rd, Subiaco

Total Cost: 5.00 (incl. GST) Claim your 0 Smart training voucher.

Ongoing mentoring for 90 days after the event and we will review any media releases your write valued at 0.

Presenter: Thomas Murrell

Thomas Murrell MBA is an award winning broadcaster, international business speaker and media consultant. 

His company, 8M Media & Communications, provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities. BRW Magazine described him as "committed to using creativity as a competitive edge".

He is the author of "China Media – The Ethics of Influence", featuring interviews with 10 of Asia's most influential media operators, journalists and public relations consultants.

Prior to establishing 8M, Tom had a distinguished 12-year career with the Australian Broadcasting Corporation. At age 28, he was the youngest ever ABC Senior Executive to be appointed to the position of Manager Regional Stations in Western Australia (1991 – 1997). He has also managed Perth’s news, information and entertainment station, 720 6WF. 

He is a former Executive Producer of Rural Programs in Western Australia and presenter of a national Mining and Resources program on Radio National. Other television and radio credits include Country Hour presenter  – Western Australia and Tasmania, Rural Reporter  – Sydney and Launceston and weather presenter for ABC TV News.

Tom has won several State and International broadcasting awards and in 1988 was the recipient of a Queen Elizabeth II Scholarship for Young Australians. In 1999, Mr. Murrell was awarded a prestigious Vincent Fairfax Fellowship. This leadership development program enables “people of exceptional promise to make a difference to the world in which they live” and is designed and administered by the St James Ethics Centre, Sydney.

Academic qualifications include an Honours Degree in Agricultural Science from Adelaide University, a Graduate Diploma in Agricultural Economics from the University of New England and a Master of Business Administration from the University of Western Australia.

Tom is a dynamic and highly sought after presenter and is a Certified Speaking Professional (CSP) with theNational Speakers Association of Australia.

A former Australian Junior Hammer Throw Champion and three times Australian Intervarsity Champion, Tom was awarded a Full Blue in Athletics from Adelaide University in 1984.  He was selected in the Australian Track and Field training squad for the 1982 Commonwealth Games.

An active interest in garden design is fulfilled as a former Chairman of Australia’s Open Garden Scheme in Western Australia, a not for profit organisation which aims to promote the knowledge and pleasure of gardening

“I liked the imperativeness of the workshop and the tests to check our understanding and share ideas and feedback.”

Andy Rowlands

Leeuwin Training and Development




“The good interaction and feedback captured my attention. The information was useful and valuable; it is great to know I can call within 60 days for help.”

Jasmine Lamb

Australian Federation of University Women

“Clear, practical information and usable ideas that will make a positive bottom line improvement.”

Patrick Sweeney

Australian Speakers Bureau





“He took the time and energy to address the specific concerns of the people taking the course.”

Robin Swindell

Fractal Graphics




“Clear and easy to understand and follow. Tom made everyone feel relaxed.”

Sergio Bottacin

Coastal and Wheatbelt Carer Respite Centre




"The manual provides a clear record of the proceedings for me to look back
on. I look forward to writing more successful media releases to promote my

Liz Sideris

WA Eastern Metropolitan Regional Council



at HLB Mann Judd
130 Stirling Street
Perth, Australia

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