Writing for the Web

Writing for the Web
Event on 2014-07-24 10:00:00

Are you a business owner who wants to write your own web pages and blog posts?

Are you unsure how to create websites that are ‘sticky’ (i.e. retain the reader’s attention so they stay on the page)?

Do you want to create web content that your visitors will want to read?


If you want to have a thriving website that attracts new business, this Writing for the Web is the masterclass for you.

Why Attend Writing for the Web

You’ll learn how to:

  • Design and develop effective content for different types of reader
  • Create a website that visitors want to read
  • Plan your website logically
  • Understand the principles of blogging
  • Make the most of social media
  • Write content to support the purpose of your website

Topics we cover on Writing for the Web are:

  • Capturing your reader in the first 3-5 seconds
  • How to write to maintain interest
  • How to write about benefits rather than features
  • Using keywords in page titles and content for good SEO
  • Making your blog work with the right style and content
  • Setting up an editorial calendar
  • Organising your content
  • How to stop someone hacking your website.

Who is the Writing for the Web masterclass for?

Writing for the Web is suitable for anyone who works for themselves or someone else, but who has responsibility for maintaining a website. It’s ideal for you, or a member of your team, a colleague or business partner.

Make 2014 the year that you get to grips with your website, attract new prospects, build a vibrant website and make your business more successful. Stop sabotaging your online presence and learn powerful techniques to increase your website traffic and prospect list.

What is included

  • A full day’s master class
  • Refreshments and lunch
  • A workbook and pen
  • 6 months follow up email support


The format for this writing for the web master class is seminar style training with demonstrations, individual exercises and small group tasks. Bring your laptop if you want to work on your own web pages.

Where and when?

The next workshop is running at the Wolverhampton Business Solutions Centre on the 9th July.

This master class runs from 10.00am and until 4.00pm. Full refreshments and lunch are provided.

What does it cost?

Tickets cost £249.

What to do next

Book your course securely here on Eventbrite.

What is everyone saying?

Well explained, with good information on the basics like audience targeting and objectivity. Good to see how to structure content for a web page.
Paul, Government Office for London

Well-structured course, provided some valuable information.
Stuart, Barclays

Thought provoking and full of practical tips
Louisa, Barclays

Lots of energy and interest from the tutor – energised my writing skills.
Clair, NDA

Very good course in general, full of useful information – not just to help with the web, but with writing in general.
John, NDA

Very enjoyable, informative and useful.  Lots of information that I can take away and use.
Lynn, Kettering Borough Council

Excellent course, very helpful and full of practical advice and information. Put the fun back into web writing!
Mo, Hertfordshire Country Council

An interesting insight into writing that I had never thought of.
Nadia, Slough Borough Council

Provided a valuable insight into the thinking to be employed when writing for the web.  A thoroughly enjoyable course that built confidence in a team of writers previously handling the web with fear and trepidation!
Paul, TBWA Manchester

Alison was very nice, warm and easy to get along with.
Becci, TBWA Manchester

I found the course extremely useful and informative. I am more confident writing for the web and adding information in the future.
Margaret, Welsh Government

Your trainers

Alison Reeves

Alison Reeves is the owner of Write to Win. She has been a freelance technical communicator since 1994, but has a documentation / training history spanning over 30 years. During that time she has had roles that covered bid and tender writing, technical author, online help author, trainer, copywriter, marketing specialist, and consultant. She now continues with these interests but spends a great deal of her time helping businesses to improve their business writing skills through workshops and training courses. Her customers have included some of the most well-known companies locally and internationally, including Microsoft, Fujitsu, Tata, Shell, Siemens, Balfour Beatty Construction, Balfour Beatty Rail and Xerox.


Tosca Lahiri

Tosca Lahiri is the founder of TcueWebs. Having been an early adopter of the internet she completed her Masters in Computer Science from The University of Birmingham in 2000 where she specialized in web development. Tosca has always worked to help businesses get the most from their websites, whether it is a simple brochure-style site or a complex, database driven enterprise level website. She mixes high tech solutions with a common sense approach, using every day language. Tosca has taught for a national charity and for The Open University in London. She holds a professional teaching qualification. Tosca may be a geek but she knows how to apply her knowledge in common business scenarios.

at Wolverhampton Business Solutions Centre
Development Centre, Wolverhampton Science Park
Wolverhampton, United Kingdom

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