Writing Skills for PR – Evening Class (x3)

Writing Skills for PR – Evening Class (x3)
Event on 2016-01-23 18:30:00
You don’t need to take days off to learn new writing skills – we’ve adapted our two-day PR writing certification into an eight-week evening course. You can learn to write effective copy for PR, content marketing and brand journalism in fun and active after-work sessions. What’s the course about? Good PR content balances editorial, marketing and creative writing to tell engaging stories to relevant audiences. You need to understand how to deliver brand messages quickly and clearly to get it right. This course will give you the right frameworks and help you develop good writing habits. What will I get from the course? – Simple processes for writing effective copy regularly – Structures and templates for different written formats – Learn to write engaging stories that help achieve marketing objectives – Learn how to balance promotional and editorial messages in written work – Improved editing skills – Improved grammar and proofreading techniques What can I expect? Our workshop approach blends theory and practice through exercises, demonstrations, case studies, group work, discussion and games. You will get individual feedback from the tutor, who will help you focus on things you need to improve. Courses are limited to eight participants, so everyone gets a decent amount of attention. If you want to get the best out of the course, you can put in some extra work at home and send it to the tutor before the next lesson. Expect fun. Nobody needs to be bored to sleep after a hard day’s work, so we include games and interesting activities in each session. Which written formats will we cover? The course will focus mainly on press releases, news stories, media pitches, feature articles, blogs, case studies, interviews, email, web and social media copy. Can I have a certificate? You certainly can. The course leads to the Henshall Level One certificate in PR Writing. Why should I come to Henshall Centre? We make learning feel good. You will gain practical skills through a well designed course and expert tuition in a supportive learning environment. We are approved trainers for the BBC, Football Association, British Airways, Arcadia, the NHS, Motability, WWF and many other brands.

at Henshall Centre
The Hop Exchange , 24 Southwark Street
London, United Kingdom

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