WWW: Web-Writing Workshop for SEO and UFO

WWW: Web-Writing Workshop for SEO and UFO
Event on 2013-10-16 09:30:00

Have you ever wondered:

  • What exactly is SEO? 
  • And what exactly is writing for the web?
  • How can web-copy help my search-engine ranking?
  • What makes web-writing different from any other type of writing?
  • Accessibility, usability, readability, navigation, infinite scrolling, long tails, pandafication… what do these terms mean?*
  • How is web-writing relevent to me and my business?

Our one-day Web-Writing Workshop will answer these and lots of other questions. We'll cut through the jargon and explain the basic principles involved in creating an attractive website and writing good web copy that'll help not just your search-engine ranking but your business too.

With the event including practical exercises and question-and-answer sessions, you'll learn how to apply these principles to your own website – whether it's already published or at the planning stage.

After this workshop, conversations with webmasters and developers will be a bit less daunting.

By the way, if you're wondering what UFO is, you'll need to attend the workshop to find out!

* And no, in this context pandafication's got nothing to do with Edinburgh Zoo…

Who should attend? 

Anyone running a website, especially small businesses and organisations with limited resources – and especially if you hate overly technical discussions that leave you feeling bamboozled by jargon.

Creating and maintaining a website can be time- and money-consuming. But there are lots of do-it-yourself techniques that are easy – and mainly free – to apply to improve your site's performance. It just takes a little bit of time and effort – and the tips and know-how you'll acquire from this workshop.  


A translator and editor operating through her company DNA Language, Marian Dougan lived in Italy for over 20 years, working for 15 years at the British Embassy in Rome and leaving in 2000 to become a full-time translator and editor.

Marian returned to Scotland in 2002 and set up DNA Language in 2010. Her interest in web-writing and usability was sparked by a workshop run by Glasgow City Council in 2004, and since then she’s read extensively and attended numerous workshops on the subject in the UK and US. Marian has an award-winning blog, Words to good effect. You can also find her on LinkedIn and Twitter.

What your fee includes

All attendees will receive:

  • a copy of the presentation and exercises (including access to the online version)
  • a free web-writing style guide
  • a free one-to-one follow-up session 
  • a guided tour of the historic Maryhill Burgh Halls
  • teas/coffees and a light lunch 


What are my transport/parking options for getting to the workshop?

By car: Gairbraid Avenue is closed to traffic, so turn off Maryhill Road at Kelvindale Road (junction opposite the modern police station). Then turn right up Burnhouse Street, and you will find Gairbraid Avenue on the right. Free on street parking is usually available in the vicinity. For sat nav users, the post code is G20 8YE.

By Bus: Maryhill Road is well served by buses (services 40, 61, and 119) to and from the city centre; alight outside Maryhill Library, directly opposite the Burgh Halls. From Byres Road or Hillhead Subway station, look for a northbound 23 bus (Summerston). 

You can also reach the Burgh Halls by train, bike and even by boat! Check out their website for more details. 

Should I bring a laptop to the workshop?

You're welcome to bring your laptop if you wish but you'll manage fine without one – you'll have a copy of the presentation on which you can take notes. 

Is there WiFi available at the venue?


Where can I contact the organiser with any questions?

Yes. You can contact us by phone: 0141-942 0919 or email: 

Is my registration/ticket transferrable?

If for any reason you can't attend yourself, please contact us and we can arrange for one of your colleagues or associates to take your place.

What is the refund policy?

Refunds are available up to five days before the event. 


at Maryhill Burgh Hall
10-24 Gairbraid Avenue
Glasgow, United Kingdom

Leave a Reply