Yandex.Direct Announces Changes to Auction Model and Ad Relevance Ranking

Yandex.Direct Announces Changes to Auction Model and Ad Relevance Ranking
Direct will be using a Vickery-Clarke-Groves (VGC) auction to serve ads in the premium positions on its search engine results page (SERP) and the SERPs of websites in the Yandex Advertising Network. Ads competing for the ad block on the SERPs will be …
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Google Faces More of India's Anti-Trust Probe
Several websites from India have filed complaints against the Internet search engine, stating that the latter has been favouring its own businesses, leaving competitors at the bottom of its SERP. If Google fails to prove that it has not been tampering …
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Noticeable Stocks Under Consideration: JD.Com Inc(ADR) (NASDAQ:JD), Yandex NV
Direct will be using a Vickery-Clarke-Groves (VGC) auction to serve ads in the premium positions on its search engine results page (SERP) and the SERPs of websites in the Yandex Advertising Network. Ads competing for the ad block on the SERPs will be …
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