Cleveland, OH (PRWEB) May 9, 2010
Mongoose Metrics, an enterprise call tracking solutions provider, today launched a comprehensive library of white papers to help educate businesses about how call tracking quantifies the offline impact for every form of advertising they buy. Its a fact: Forty-six percent of local online searchers contacted a business by telephone following their Web research (TMP Directional Marketing and comScore, summer 2009).
With so many consumers letting their fingers do the walking, online marketers must learn how to measure and analyze calls resulting from online searches. And, as nearly all consumers (97 percent) now use online media to shop locally (BIA/Kelsey and ConStat Survey, February 2010), tracking phone calls resulting from online searches is more imperative than at any time in history.
We truly believe in sharing our expertise and knowledge about call tracking with the masses, says Bradley Reynolds, chief executive officer for Mongoose Metrics. He adds, We realize our competitors will have access to our data as well but its really about the rising tide lifting all ships. Call tracking is a unique service that can make a huge difference sometimes a 20 to 30 percent increase in return-on-investment and we know that as the marketplace begins to better understand the impact call tracking can have on the bottom line, the industrys watershed moment wont be far behind.
To access Mongoose Metrics white paper library simply visit http://www.mongoosemetrics.com/mm_whitepapers.php and submit your e-mail address to receive a free download. Topics currently available include: