Young Adult Author Rebecca Ethington Inspires Teen Reading With Social Media Campaign

Salt Lake City, Utah (PRWEB) September 12, 2014

Bernard Books announced today that Young Adult Author Rebecca Ethington has released her latest novel Of River and Raynn – The Catalyst after an extensive three month innovative social media marketing campaign reaching teens right where theyre at with social media.

During the summer Rebecca Ethington has expanded the world of her book release Of River and Raynn – The Catalyst to the web where readers can visit the books main characters River and Raynn, at their personal social media sites, friend them on facebook, read their journals, watch live action videos and participate in their lives before they even open the first page of Rebecca Ethingtons book.

Rebecca will continue with River and Raynns journal entries and video blogs even after the release to move parallel with the story. This type of book marketing campaign has never been done before.

I always hear about how my readers feel engulfed in my novels. I wanted to bring that to life in another way. I wanted to surround them by words, and characters, and experiences that would bring the novels world to life. said Rebecca Ethington.

Rebecca Ethington drew inspiration for this reader interactive experience by combining her years in theater with her talent for writing. Teens can watch as reality blends with fiction and as fiction becomes reality and they will begin to wonder what world they are in.

The world of River and Raynn is free, online and in real time. Check out

Readers Can Follow the Story Online:

The story of River and Raynn is a work of fiction. It is told through the creative genius of Author Rebecca Ethington and the associated cast and crew.

To Follow River James: There is darkness inside of everyone, the only question is what you do with it. Question Everything.

Follow River on Twitter, Youtube, Instagram, Pinterest, Tumblr, Facebook.

To Follow Raynn Smith: I am just a girl with no past but dreams. The only question now is what is real, and what is not.

Follow Raynn on Tumblr, Instagram, Pinterest, Facebook, Twitter.

About Rebecca Ethington

Rebecca Ethington is the international bestselling author of the Imdalind Series. With over 600,000 copies sold worldwide. Rebecca has always been in love with stories, with books, and with worlds that only live inside her mind. She was raised between the dusty bookcases of her grandparents bookstore and the dim electric glow of a bustling theatre. It was an upbringing that harbored her love of performing and storytelling, creating an imagination that brings us such spellbinding works today. Her debut novel, Kiss of Fire, was written as a gift for her 92 year old grandfather. It was that novel that sky rocketed into the best selling lists worldwide, winning Rebecca multiple awards and being hailed as a “Genius Storyteller” by USA Today Happily Ever After Blog.

Raynn Smith is played by actress Summer Sloan.

Summer Sloan Bio: With a lifetime on stage or in front of the camera Summer has been seen in many local and national commercials, as well as the feature film The Great Fish. Summer has appeared in a recurring role in the regional television serial Granite Flats for the last two years. Summer has also appeared on stage in many regional, professional, touring productions including Mary Lennox at the Utah Shakespearean Festivals The Secret Garden; The Sound of Music (Liesl), Little Women (Amy March), The Little Mermaid (Ariel), and The Miracle Worker (Helen Keller). Last month Summer was awarded the Utah High School Musical Theatre Award for Best Supporting Actress for her role in Aida.

River James is played by actor Spencer Hohl.

Spencer Hohl Bio: Spencer has spent his life on stage and in front of an audience. Spencer has been seen in regional and local theatre productions from a young age with roles such as The Three Musketeers (D’artagnan) Sherlock Holmes (Sherlock Holmes) Babes in Toyland (Rumple) among many others. Spencer is a talented musician and is currently in the middle of production for his first solo album to be released later this year.

Of River and Raynn will be available where all books are sold.

The River and Raynn Journals – this is the story before the story told through images and videos with actors portraying the characters in a vivid storytelling world. This e-book edition puts all the entries and links in one place for a submersive experience.

Amazon US:

Amazon UK:

Of River and Raynn The Catalyst – Book One in Ethingtons interactive storytelling series is available now. While this book is a continuation to the live action Journals that have been released over the last few months it is written is such a way that you can read it independently of the Journals and not miss out on anything.

Amazon US:

Amazon UK:

About Bernard Books

Bernard Books is a cooperative marketing company that aims to give all authors the marketing and exposure that their books deserve. Bernard Books brings authors together in a place where they can jointly promote and market their books. To contact a Bernard Books author or view their work please visit the Bernard Books website at

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