Your Secret Content Marketing Weapon: Brand Advocates

Your Secret Content Marketing Weapon: Brand Advocates
Event on 2013-07-17 11:30:00

Turn Happy Customers Into Powerful Marketing Forces


Are you leveraging your highly satisfied customers, also known as Brand Advocates, to generate product reviews, videos, testimonials and more? If not, you’re missing a major content marketing opportunity that is highly trusted, influential and cost effective. Simply make it easy for your Advocates and they will happily create compelling and authentic content.


Join Rob Fuggetta, CEO of Zuberance, to hear case studies about companies that are building their brands and businesses by turning their Brand Advocates into powerful content marketing engines. Register for this informative event and learn how to:

  • Identify Brand Advocates via social, digital and mobile channels
  • Turn Advocates into content creators
  • Amplify and leverage Advocate content
  • Track advocacy content results and optimize


Rob shares secrets, insights and real-world best practices that work. This is a session you won’t want to miss!



Rob Fuggetta, CEO of Zuberance, is a leading expert on brand advocacy, and author of the groundbreaking new book, Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force. Brand Advocates, published by John H. Wiley & Sons, Inc., shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can, too!


Zuberance is a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the leading high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.



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2495 Natomas Park Drive
Sacramento, United States

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