YouTube Annotations for Marketing Calls-to-Action: Magnet Minute [video]

More at YouTube is an extremely useful tool in marketing, and like any other platform, it’s always necessary to have a call-to-action so your audience knows how you want them to act. YouTube Annotations are a great feature that allow you to do just that. In this week’s Magnet Minute, Amy talks about the different types of annotations available for you to use and what they are capable of doing to help you encourage your audience to act. The first annotation is a Note. This looks like a box with whatever text you would like to insert. Very useful for including details of something you forgot to mention in the video. You can also use the Speech Bubble, which is just like the note with the additional “tail” insinuating what you type into it was said by someone in the video. You can also add a Title-specific annotation, which is great if you need to break up a section or introduce a subject and didn’t remember or have the ability to edit in your own graphics before uploading. The Spotlight is a great annotation to make it seem like something in the video is clickable. It’s a soft encircling of anything in the video that you’d like to call attention to. Often on the Magnet Minute, we will use the spotlight to call attention to our logo watermark to help you subscribe to the channel or a video from the previous week that you might like to check out. The Label is like if you combined the spotlight and the note in one. Kind of polaroid-esque. The last
Video Rating: 5 / 5

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