YWD Presents: Digital Case Studies for Success

YWD Presents: Digital Case Studies for Success
Event on 2015-04-09 18:00:00

If you’re a young professional woman in Boston who works or is interested in working in the digital, social, experiential and online marketing field, join us!

Do you ever see an awesome campaign and ask yourself, “How did they come up with that?!” Well, now’s your chance to hear it straight from the creators themselves! Join us for a night of digital case studies from amazing marketers right here in Boston. Learn how successful strategies came to be, from insight to execution, and – most importantly – results.

We’ll walk through success stories from other digital marketers who’ve excelled in delivering a first-class experiences – spanning social, SEM, and new product launches. You’ll get actionable takeaways and great inspiration to apply to your own business challenges, and even if these don’t pertain to your job function, you’ll learn a little bit about various avenues to widen your knowledge of the digital space.

And don't forget to Tweet & Instagram using #YWDBoston

Follow us on Twitter, Facebook, Instagram or LinkedIn to keep up with all things digital and connect with other YWDs.  

Presented by:

YWD hosts monthly marketing/networking events and was started by marketing professionals who wanted to create pressure-free events to meet marketing peers, learn the latest trends and more! Check out our website to become an official member and get the latest news, blog posts, and be the first to know about events!



Maggie Hibma, Product Marketing at HubSpot

Hear how HubSpot thought about, measured and shaped product launches for INBOUND 2014, where more than 10,000 marketers were introduced to the company's new tools and features.

Kyla Jacobs, Senior Product Manager at Fiksu

Take a deep dive into a client campaign run by Fiksu, and learn how Kyla used a truly data-driven strategy to bring the campaign to life.

Lindsay Sutton, VP/Account Director, Social at Digitas

Learn from social media expert, Lindsay, as she walks through a unique social campaign from start to finish.


Hosted by:


  • Melanie Cohn, Social Media Manager – Dunkin' Donuts, @socialmel
  • Jess Owen, Marketing Manager -Smarterer, @jess_owen
  • Ashley Osgood, Content Marketing Manager – Skyhook Wireless, @TheAshTree

Sponsored by:


Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences through the power of Fiksu mIQ. As the industry's only complete mobile marketing infrastructure, Fiksu combines actionable data, programmatic reach, and ad performance optimization, delivering all the capabilities a marketer needs to succeed on mobile including: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization and analytics. Read more at www.fiksu.com

at Fiksu
31 St James Ave
Boston, United States

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