Zooey Deschanel Says That Whole 'Adorkable' Thing Was Just A Marketing

Zooey Deschanel Says That Whole 'Adorkable' Thing Was Just A Marketing
I try to stay away from that sort of thing," she explained, adding that the word "adorkable" was a successful "New Girl" marketing campaign. "That was something that was calculated, you know what I mean? That was our marketing department at Fox and …
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Marketing area's commercial spaces getting easier
MANSFIELD – Some factories, offices and retail stores that formerly were occupied became vacant spaces — starting in 2007 and 2008 — as companies struggled in the wake of the economic downturn. Specialists say the commercial real estate market in …
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IPL: Lack of metric to calculate viewership can hit marketing plans of
"Therefore, it is important to validate the ratings and the numbers to the clients and marketers. And since BARC has yet to come up with any ratings, everyone is still using the TAM data discreetly," said a top media buyer on the condition of anonymity.
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