Breaking into the Melbourne Open Source Tech Community

Breaking into the Melbourne Open Source Tech Community
Event on 2015-01-29 18:30:00
About This Event

Heard about WordPress, Drupal or Joomla? Whether you're new to the tech community or a seasoned web developer then come on down and get introduced to three of the largest open source content management systems in the world.

What powers these fast growing content management systems is the strength of community that supports them, and Melbourne has one of the finest support networks for all three in the world. Find out what each are all about, what they offer and who to speak to if you want to get involved in their respective community.

Join us at General Assembly for an evening of conversation, casual drinks and networking with fellow open source enthusiasts.

 About the Instructor

Tim MeyerDirector,
Rare Agency

Tim Meyer heads Rare Agency, a Melbourne based digital studio specialising in WordPress development and online marketing. For the past 12 years Tim has worked extensively across the digital landscape for both global brands and small businesses applying his skills and insight to successfully deliver leading edge website solutions and strategies. Tim is an avid open source enthusiast and has developed close to 100 websites in his various roles throughout his career including some of Australia's largest independent properties such as itWire and myDJspace.

 About Our Partners

Redwolf Consulting


Redwolf is a specialist Digital Media recruitment agency who help our clients find great permanent and contract staff and our candidates find great employment in the Digital Media space.

Our passion is your passion. Digital Media and Technology. We get excited about User Journeys, Service Design and the latest programming design patters. Most of all we get excited about working with fantastic candidates and great employers, because the right person in the right company can literally change the world.

at General Assembly
Level 1
Melbourne, Australia

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Entertainment Weekly | 연예가중계 – Kim Jaejoong(JYJ), Seo Inguk, Ha Jiwon (2015.01.24)

New KBS drama “Spy”: Kim Jaejoong(JYJ), Bae Jongok, Yu Ohseong, Ko Sunghee – Stars that will shine in 2015 : Seo Inguk (‘The King’s Face’) – Guerilla Date with Ha Jiwon – Action hero Keanu…

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Google Is Reportedly Prepping a Wireless Service

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Villa Angela-St. Joseph, St. Vincent-St. Mary rank high in first Ohio AP state

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Illinois residents rank high in volunteering of time and talents
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Mom wanted natural labor, but son pushes time to arrive in car

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topseoscom Acknowledges Straight North as the Third Best Search Engine

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Why doesn't hesitate to spend on keywords
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Catalpha Advertising & Design Releases New Ecommerce Website for Local Jeweler

Towson, MD (PRWEB) January 21, 2015

Catalpha Advertising & Design released a responsive website to celebrate their client’s centennial anniversary and the 2014 holiday season. Smyth Jewelers wished to update their outdated website, and in November 2014, Catalpha Advertising & Design launched the new site.

Smyth’s major concern for the new website was that they needed a larger mobile presence to reach younger consumers. Catalpha Advertising & Design built a responsive website to meet the jewelers’ needs. A responsive website is able to display the same information in the same format, whether it is being viewed on a mobile phone, tablet, or computer. Instead of having to build and maintain multiple websites, the company is able to reach all of its customers at once, regardless of the technology they use.

“We plan on doing more e-commerce work in the future because we are continually taking on more retail and manufacturing industry clients,” said Don Keller, Owner of Catalpha Advertising & Design. Keller expressed his desire to expand the responsive web format to other websites. “E-commerce has become a main service of Catalpha’s and we’ll continue to grow these types of clients.”

Some of the innovative features Catalpha Advertising & Design included in the new website include endless scrolling and a floating navigation bar. The endless scrolling eliminates the need to click “next” or “back” to view more products, and a navigation bar which follows the user down the screen keeps them from having to scroll all the way back to the top of the page. Adding a one-page checkout makes the purchasing experience easier for customers, resulting in fewer abandoned shopping carts.

The integrated custom ecommerce web design allows Smyth Jewelers to easily customize the website in different ways. They are able to choose a view they like, alternating between three and four columns, as well as showing the products in a mosaic view without requiring any additional coding. Also behind the scenes, Smyth Jewelers can easily update their blog, or their product pricing as well as show a countdown timer for sale products. The website is also custom-coded to update daily to reflect in-store inventory and price.

About Catalpha Advertising & Design

Catalpha Advertising & Design is an experienced, award-winning branding and digital marketing firm. Specializing in ecommerce website design, online marketing, advertising and more, they continue to help both small, local businesses and multinational corporations connect to their customers. To learn more, visit

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Google Algorithm Pigeon: Local SEO Business Websites

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Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google's algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has …
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A Crash Course in Google Adwords: Finally Make Google Work for You

A Crash Course in Google Adwords: Finally Make Google Work for You
Event on 2015-01-24 10:00:00
A Crash Course in Google Adwords: Finally Make Google Work for You

Running a Google Adwords campaign is much more difficult than people expect it to be, especially those who're more than willing to invest the funds. At the end of the day, it is just not a paid campaign you can throw money at to ensure success.

By the end of this class, students will have a working knowledge of how to create, target, launch and optimize online search campaigns using Google Adwords. You will also walk away with an understanding of key online advertising metrics, what they mean and how they contribute to bottom-line. You'll finally be able to achieve the Google Adwords success that has eluded you for long term returns on your investment!

At the end of the session you will be able to:
• Understand key online advertising and web analytics concepts
• Apply search advertising fundamentals to current and future projects
• Use Google Analytics and Adwords metrics to measure performance and inform optimizations
• Set up and launch a search campaign via Google Adwords

Class Materials:
Laptop or Tablet (laptop preferred)

About the Instructors:

Attiya Abdulghany
Attiya Abdulghany is a seasoned digital marketing and product strategist that has more than a decade of experience working in a variety of industries, fulfilling both generalist and specialist roles for organizations in Washington DC, Barcelona, New York City, San Francisco, and Baltimore. Presently, she runs Oliver + Sons, a digital strategy consultancy focused on helping companies grow and thrive online. Formerly, Attiya headed the Marketing Team at Silicon Valley start-up, TuneUp Media, where she oversaw the organization's overarching marketing strategy, and managed a team of developers, creatives, and marketers. Her agency experience with Meredith Xcelerated Marketing included clients like Dodge, New Line Cinemas and McDonald's.

Sinta Jimenez
Sinta Jimenez is the CEO and Founder of Social Buzz Pros, a full service social media management, online marketing, web design, and search engine optimization agency. She brings marketing experience from in-house positions at Fortune 500 companies and eight years of editorial experience from online and print publications. Social Buzz Pros has successfully helped a wide range of companies from early state startups to private practice professionals seize the power of online marketing for better business.

BREAKFAST PROVIDED! Coffee and a light breakfast will be provided!

at Social Buzz Pros
7315 Wisconsin Avenue, Suite 400
Bethesda, United States

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