Making sense of mobile marketing: it's about the customer journey

Making sense of mobile marketing: it's about the customer journey
Content often changes along with design. Mobile sessions tend to be shorter but more frequent then those on the desktop, argues Mark Brennan, head of mobile at marketing firm Manning Gottlieb OMD. This means that people want to access information and …
Read more on The Guardian

2014 Trends in Digital Marketing
And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. With the effectiveness of several digital marketing channels being reaffirmed based on 2013 performance, marketers are going …
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Billboard in the Jungle: SEO Essential for Sales and Marketing
eCommerce will exceed $ US1.2 trillion in 2013, according to a new report by eMarketer, and that's just for B2C transactions. The web is THE most important sales and marketing tool. There are only three things that matter in retailing according to age …
Read more on Huffington Post Canada

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