Marketing acronyms that must die

Marketing acronyms that must die
I mean, who wants to say "search engine results page" 4,000 times a day? Just say SERP. It's short, and it rhymes with "burp," so it's even fun to say. Marketing acronyms that must die. That said, we need to set some limits here. Not all acronyms are …
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PPC Keyword Research Guide: How to Find the Words for Your Paid Search
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword … Begin by scanning each page and harvesting relevant keywords from the text …
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