Masterclass – Communicating Effectively as a Business

Masterclass – Communicating Effectively as a Business
Event on 2017-10-26 09:00:00
Effective communications and marketing play a vital role in any organisation’s performance. Keep ahead of the competition and update your skills in this short, interactive workshop providing participants with a taster and introduction to the key themes and actions involved in effective communication. New for 2017 the masterclass will cover; 1. What is communications / marketing and why should you have a strategy and a plan? Introduction to the benefits of planning. 2. How to build an effective brand identity Building the foundations – mission statement and purpose / values / USP / branding and style and the importance of consistency in everything that you do. Key tools to have eg boilerplates, brand folder. 3. How to make sure you stand out from your competitors Looking at your USP, what makes you different to your competitors? What are your competitors doing well or not so well? What are they saying or not saying that you can take advantage of? 4. How to target your audience Who do you need to communicate with and why? Where do they go? What do they do? What are they interested in? 5. How to write an effective plan Make sure what you do is aligned with your business goals and objectives. Be specific and consistent. Prioritising your actions and your budget. How do you know if it works? Reviewing your actions Workshops run by experts Lucy Rennie – Director at Lucy Rennie Communications Limited We are a strategic communications agency that helps your business to shine through excellent communication. With over 15 years’ experience working in international business, communications and marketing, at Lucy Rennie Communications, we understand the different challenges you face and can speak the same language. We are fiercely passionate about people, communications and public relations and our vision is to provide expertise, know-how and enthusiasm to small and medium sized business owners, managers and teams in an approachable, affordable and flexible way. We strongly believe that everything you do should be in line with your business objectives, values and brand identity, so we work with you to define your bespoke communications strategy with them in mind.

at Harborough Innovation Centre
Wellington Way, Airfield Business Park
Hull, United Kingdom

System loads Web pages 34 percent faster by fetching files more effectively

System loads Web pages 34 percent faster by fetching files more effectively
When you visit one city, you sometimes discover more cities you have to visit before going home. If someone gave you the entire list of cities ahead of time, you could plan the fastest possible route. Without the list, though, you have to discover new …
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March Madness Malware: All Top 10 US Sports Sites Serve Up Risk
With March Madness in full swing and the Sweet Sixteen kicking off, there's some bad news for basketball fans: most of the Top 10 US sport sites have been found to have vulnerabilities, and are serving active code from risky background sites. Menlo …
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If You Are On A Train And Don't Have Cash, Even Suresh Prabhu Can't Help You!
Next time when you plan a long journey by Indian Railways remember you can tweet to Suresh Prabhu for help on everything from overpriced water to dirty windows and hungry orphans, you can't however, get the railway services to accept your card! He can …

How To Market Your Business Effectively Online In 2016

How To Market Your Business Effectively Online In 2016
Event on 2015-10-21 09:45:00
A Digital Marketing Bootcamp To Help Your Increase Website Traffic, Generate Leads and Convert More Customers. As a business owner faced with a constantly changing digital landscape, it can be hard to know where to put your focus and what’s actually effective when marketing your business online. While having a website is essential, it’s not a marketing plan. Websites are simply a digital business card and unless you can get it out there, it’s not going to bring in new leads and help convert them into customers. Business owners often struggle to be effective when creating and implementing marketing plans due to one or more of the following roadblocks: Lack of time. You or your staff are busy with projects and struggle to allocate the time needed. Lack of clarity. You don’t know how to find and engage your target audience online. Lack of technical know-how. Although you understand the importance of online marketing, you feel overwhelmed by all the options and need help to get started. Lack of confidence. You don’t know what will work and what is a waste of energy and resources. Lack of effective strategies. You don’t know how to harness the opportunities to build traffic, generate leads and convert customers. If any of these 5 roadblocks have been stopping you, this special bootcamp is for you. Marketing Your Business in 2016: A Digital Marketing Bootcamp Date: Wednesday 21st October, 2015. Time: Registration at 9:45am. Workshop starts at 10:00am sharp and will finish at 1pm. Location: CSI Annex, 720 Bathurst Street, Toronto During this practical, hands-on bootcamp, you will discover how to get maximum results marketing your business online. You will leave with a simple, but powerful marketing strategy that can allow you to grow your business in 2016 using the tools most effective for your business. You will learn: The best practices that are essential for your website to be effective as a sales tool and to attract traffic from Google. How to identify the key reasons why your business should be using online marketing strategies, which ones will work for you and which ones aren’t worth your time. Exactly how much time and investment you’ll need to put into implementing your marketing strategies. How marketing for mobile visitors has changed the game and what you need to consider to stop your business from losing these potential customers. What it really takes to be on the first page of Google. We’ll discuss what types of businesses Search Engine Optimization (SEO) works best for and what you’ll need to be successful. When and how to use Paid Advertising. Paid advertising can be the best source of targeted traffic but unless you can make it pay for itself with new business, it’s a waste of money. Understanding how to marketing your business using content such as articles, blogs and newsletters in a way that actually generates leads. When and how to use social media effectively. Learn how to pick the right tool for your goals and what strategy will work in a time efficient manner. You’ll also receive a personalized audit of your current website. Every participant will receive a custom audit that will include: An assessment of your current website with recommendations on how to improve it and implement best practices. An SEO audit which will identify current ranking, keywords opportunities and recommendations to improve Google results. Your investment: For the low advance registration price of , you will receive 3 hours of instruction and handouts.  The workshop will cost at the door … if space is still available. Take advantage of the early bird discount and reserve your spot today. Your Presenters Jaime Almond is a Web Strategist & Content Marketer who works with business owners to overcome challenges in their marketing or technology so they can use the Internet to build quality relationships and attract more clients. She’s taught hundreds of entrepreneurs in sold out workshops how to use Social Media, build traffic, generate leads and convert customers online. Jaime lives Vancouver where she enjoys the mountains, spending time with her nephew and too much gelato. Stephen Johnson and Daniel Thompson are from My Local SEO and specialize in supporting small to medium sized businesses identify opportunities using digital marketing strategies. With a focus on search engine optimization, they pride themselves on not only finding effective strategies but affordable strategies that can meet budgets of any size. They are both excited to be in Toronto and have their fingers crossed the Jays will be playing for the ALCS come October 21st. 

at The Foundery
376 Bathurst
Toronto, Canada

Jackson Systems Is Growing and Wants to Effectively Reach Its Internet Savvy Clientele

The digital world is constantly growing, and in order for businesses to be successful, they must have a strong presence on the internet; no industry is immune from the digital world and you have to learn to love it and utilize it to capture your intended audience.

Connecting with consumers through the internet, just like any other industry, is a growing norm in the HVAC industry, and Jackson Systems understands that, stated Shauniece Lee, the new marketing assistant at Jackson Systems. They realize that contractors are now more likely to look things up on their phones and to use Google for information rather than use a phonebook and other tools that were more common ten years ago. This is something our company has embraced.

Jackson Systems continuously looks for ways to improve their reach so they can better accommodate their current customers and potential clients. To stay on top of the ever evolving trends, Jackson Systems has hired two new employees to their marketing department. Shauniece Lee has been brought in as the new marketing assistant and Tyler Hershberger as the new digital media specialist. Although their education comes from two rival colleges, Shauniece from Indiana University in Bloomington, Indiana, and Tylers from Purdue University in Lafayette, Indiana, their goals are the same: better serve Jackson’s customers and bring in new business.

Coming from sales and corporate communications, I understand that building relationships is the best way to forge meaningful partnerships. What makes that difficult is that we are no longer a face-to-face society, but face to screen. The new challenge is to create authentic connections through an impersonal medium. -Tyler Hershberger

Jackson Systems strives to improve their communication and relationships with their customers by utilizing different tools to increase their online presence. Lara Dufault, Jackson Systems Marketing Manager, went on to emphasize just how much customer service and relationship-building means to the company.

Here at Jackson Systems we offer our customers free online training. We do this so we can educate our customers on new products and installations in a way they prefer, and that fits their schedules. We care about our customers, and educating them is beneficial to them and important to us. With a marketing department that is now experienced in social media digital media and traditional marketing we will be able to better reach our customers where they are.

Whether its through print, online marketing or the ever changing social media channels, Jackson Systems is confident they will be able to reach out to their contractors in the ways they prefer. As they continue to look for new and unique ways to build better relationships, Tyler and Shauniece are on board and excited to take on that challenge.

About Jackson Systems:

Jackson Systems is a leading direct-to-contractor HVAC controls manufacturer and distributor. Founded in 1997, Jackson Systems today is one of the fastest growing companies in the Midwest, serving customers worldwide. We produce innovative products for the commercial and residential markets. Ease of installation is built into every design, providing the most contractor-friendly products in the industry. Strong technical support and free same-day shipping are the cornerstone of our excellent client service. Jackson Systems is “Controls Done Right.”

For formal quotes, design assistance or additional information, visit or call 888-652-9663.

LinkedIn 102 – Using it effectively

LinkedIn 102 – Using it effectively
Event on 2015-05-12 18:00:00

Part two of the LinkedIn series classes. Using your professional LinkedIn profile you will be walked step by step through advanced sales techniques. Learn how to cultivate a targeted lead list, connect with the decision makers, market yourself as an industry expert, boost your SEO, build your list, have your dream clients request to meet with you and more. Limited spaces available, RSVP to ensure your spot this semester

at Small Business Development Center at UTSA
501 W. Cesar E. Chavez Blvd
San Antonio, United States

A Look At How Car Brands Are Effectively Using Social Media

A Look At How Car Brands Are Effectively Using Social Media
If it's true that people see their cars as reflections of themselves, then it's no wonder social media is such a powerful marketing tool for car brands around the world. People use social media to express themselves and share the things they love, so …
Read more on Forbes

Here's How To Save Time on Your Social Media Marketing
social-media-marketing-time-savers If there is one thing you need to accept in life in order to stay somewhat sane, it's that there will NEVER be enough time in a day to accomplish everything you want to accomplish. Human beings are just not physically …
Read more on Business 2 Community Selects SearchPro Systems as the Eighth Top Social Media
NAPLES, FL–(Marketwired – April 16, 2015) – The independent authority on internet marketing,, has named SearchPro Systems the 8th best social media marketing firm for April 2015. SearchPro Systems was selected due to their impressive …
Read more on Marketwired (press release)

SOCIAL MEDIA FOR SMEs: Delivering Your Message Effectively

SOCIAL MEDIA FOR SMEs: Delivering Your Message Effectively
Event on 2015-04-21 18:30:00


Available dates:
Tuesday 21st April 2015: 6.30pm-9.30pm
Tuesday 19th May 2015: 6.30pm-9.30pm
Tuesday 9th June 2015: 6.30pm-9.30pm

Venue: Creative Exchange, 29 Constitution Street, Leith, EH6 7BS 

This course is aimed at anyone using social media in their business and not achieving the results they expect. It is a practical, exercise–led course, enabling learners to understand the importance of tone of language and timing, building on existing knowledge of a strategic approach. You will learn the importance of context for content and how to truly engage.

This course is for you if you want to better understand—

  • The importance of your website News / Blog
  • The intricacies of LinkedIn for personal and business approach
  • The importance of Twitter and the approach to use
  • The best approach for Facebook and its advertising platform
  • Instagram its importance and approach for success
  • Pinterest, how to ensure you drive traffic



Colin Gilchrist has been in digital marketing since 2003; whilst running the digital agency Digital Face, Colin created a world first (a social network that alleviated traffic congestion), developed the Twitter tool Tweetabits, spent time in Las Vegas with (in the weeks before Amazon invested .3 billion) and been a Judge at the Social Buzz Awards. Colin continues to manage multiple social media teams for clients in Fashion Retail, Biosciences and the third sector (Charities). A veteran of social media he is well placed to provide you with exactly the right insights to ensure your social media succeeds on all fronts.




An exciting business incubator and flexible workspace for people working in creative industries. The Creative Exchange offers affordable space alongside business support, creating a hub for collaboration and innovation in Leith.

The exchange provides:

  • workspace for up to 80 individuals, groups and businesses
  • a centre for creative and digital talent
  • business incubation, development and support services
  • a hub for collaboration, innovation and co-operative working
  • a demonstrator space to promote the business
  • potential of ultra-fast broadband and digital technology
  • a platform to showcase the city’s creative products, services and talent
  • on-site gallery with exciting programme of exhibitions

at The Creative Exchange
29 Constitution St
Edinburgh, United Kingdom

Innovation Boost Seminar 3: Digital Strategies: How the Craft Maker can Effectively Use E-Commerce and Social Media

Innovation Boost Seminar 3: Digital Strategies: How the Craft Maker can Effectively Use E-Commerce and Social Media
Event on 2015-02-12 10:00:00

Innovation Boost Seminar 3: Digital Strategies: How the Craft Maker can Effectively Use E-Commerce and Social Media

When & Where: 10am-1pm, Island Arts Centre, Lisburn

Speaker: Desmond Mulholland, The Retail Consultant

About Desmond Mulholland:

Des Mulholland is an experienced Management Consultant with a proven track record of success in the retail, hospitality and tourist attraction market sectors.

He offers guidance and advice to small and medium sized retail businesses in a wide range of strategic areas including digital media, e-commerce, store design, project management, strategic planning and selling skills

Over the last number of years Des has concentrated heavily on the impact of social media marketing has on small to medium businesses. This interest was stimulated when he had to devise a social media strategy for a hockey retailer in Banbridge, Co Down. Their Facebook page has now developed into the second largest field hockey Facebook page in the world behind Adidas Hockey. He has worked with many businesses develop their social media strategies and these brands include, The Richmond Centre (Derry) and Austin’s Department Store to name but two.

What is Innovation Boost?

Supported by the Creative Industries Innovation Fund, Craft Northern Ireland's Innovation Boost programme is designed to support mid-career designer-makers of contemporary design-led craft in Northern Ireland. The Innovation Boost programme is aimed at mid-career craft businesses and is designed to support designer-makers who feel they have plateaued in either their creative process, design innovation or product sales, and need some professional support to boost to their craft business.

 Innovation Boost Seminar Programme

This seminar programme aims to inspire makers by including talks that are relevant to the topics being explored by the selected makers on the Innovation Boost programme.

Craft NI is pleased to announce that the Innovation Boost Seminar Programme will be FREE to attend – and will only involve a half day (morning) for each module.

Craft NI strongly advises that those interested in attending commit to attending all four modules to get the most out of taking part in this programme. The time commitment is a half day every fortnight over two months.

How to Book further Innovation Boost sessions

  • Seminar 1: #Levelling Up: Introduction to Innovation (15/01/2015) BOOK HERE
  • Seminar 2: Brand Mavericks: Powering your Brand through Innovation (rescheduled to 13/03/2015) BOOK HERE
  • Seminar 3: Digital Strategies: How the Craft Maker can Effectively Use E-commerce and Social Media (12/02/2015)
  • Seminar 4: Going Global: Exploring Export Opportunities (26/02/2015) BOOK HERE


Craft NI will send reminder notifications well in advance of each session.

at Larne Leisure Centre
28-30 Tower Road
Larne, United Kingdom

Social Media Marketing With Facebook: Shweiki Media Printing Company Presents a Webinar on Strategies For Effectively Utilizing This Popular Platform

Austin, TX (PRWEB) October 01, 2014

Facebook is easily the most popular social media marketing tool on the web, and the social media giant accounts for one out of every five page views on the Internet. Here Shweiki Media Printing Company teams up with Stephanie Scheller, Sales Trainer and Coach for Eric Lofholm International, to present a must-watch webinar how to translate Facebooks 1.1 billion users into money through social media marketing.

Data on Facebook is ranked and organized by related content and interactions with users. Facebook uses engagement to rank content and measures engagement with three main variables: likes, shares and comments. Designing posts the right way to garner the most engagement will help regular unsponsored posts to grow organically. In order to maximize social media marketing potential on this platform, one can boost engagement in the following ways:

-Attach a Call-to-Action to Social Media Posts

Posts which include the word share inspire almost twice as many social actions than posts that do not. By attaching a call to action, users are more inclined to interact. Asking people to like, share, or comment on posts can significantly increase the interactions of ones social media posts.

-Use Social Media Analytics Tools

To understand their social media audience better, marketers will often survey Facebook users, analyze their posts through Facebook Analytics, and watch which posts have the most interactions with which demographical users. By collecting this data, social media marketers can better design their posts to fit their audience.

-Sponsor or Advertise Popular Posts to Increase Social Media Engagement

According to Scheller, Facebook wants to be the Google of social media. Everything the platform features on users news feeds is designed to increase interaction with their users. The more interaction a post gets, the more likely it is for those posts to appear to users. By sponsoring and paying to advertise already popular posts, social media marketers can boost the engagement levels of future posts organically.

-Increase Social Media Relevancy by Focusing On a Certain Demographic of One’s Audience

Increasing user interest and the relevancy of posts will greatly affect the social media engagement levels of future posts. To help future social media posts grow organically (rather than feeding more of ones marketing budget to Facebook), one can focus on marketing posts to the demographic which has the highest engagement levels. Facebook will more likely organically boost a post if overall social media engagement, the click-conversion rate, and post relevance are consistently high.

Click here to watch the webinar now!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at

Ask Shama: How can I effectively deal with negative SEO?

Ask Shama: How can I effectively deal with negative SEO?
Negative SEO occurs when someone – often a hostile competitor – maliciously simulates unnatural link building on your site in order to harm your site's reputation. These negative SEO “attacks” can flood your website with hundreds or even thousands of …
Read more on Upstart